Native Fitness Facilities:
KNOW THESE 3 METRICS!
I absolutely love what I do! Traveling across Indian Country has to be the most rewarding thing I have ever done in 29 years of business – our people are exceptional!
It is apparent from my travels and in-house research that Native Fitness Facilities need help defining essential metrics for success. Less than 10% track what I determine to be essential data, and of those 10% about 95% do nothing with the data they do have. It’s not the fault of those running the facilities, there is no training manual or “how to” on Native Fitness Facilities – at least not yet!
In the private sector we know just about everything there is to know about our members such as age, gender, usage, time of day, days of the week, busiest months, etc. But more importantly, we use this data to optimize scheduling, ensure sufficient staff, equipment availability, and identify -patterns, peak hours, and popular activities. We know whether we are operating efficiently by the deposits into our bank accounts.
If we are going to really improve the health disparities across Indian Country, we need to start with essential Metrics in the Fitness Facilities we do have. It’s typically not about more money, but rather maximizing what we have through understanding and operations.
Start tracking these 3 foundational metrics for your facility now:
AGE
GENDER
USAGE
Post by OJ Fiander
Orien (OJ) is an enrolled member of the Grand Ronde Tribe in Oregon. He grew up most of his life on the Yakama Reservation with a few years on the Nez Perce Reservation. A successful entrepreneur, former division 1 athlete, husband of 24 years and counting, father of 6 and a weekend “anything outside” warrior!
