01 — WHERE WE COME FROM
The Experiences That Shaped The Work.
OJ Fiander grew up on the Yakama Reservation, surrounded by family, cousins, sports and community. It was a place where people showed up for each other — at games, at gatherings, in the everyday moments that shape a life.
Basketball, track and field, and eventually pole vaulting became more than competition. Sports opened doors — including the opportunity to continue his education. But the lesson that stayed with him was bigger than any finish line.
WHAT PEOPLE ARE EXPOSED TO CAN CHANGE WHAT THEY BELIEVE IS POSSIBLE.
Along the way, OJ and Carly built a life together. Six kids. A family that gave wellness a deeper meaning.
For OJ, being healthy became about something bigger than working out — it became about being able to show up for the people who matter. For your family. For your community. For the experiences you don't want to miss.
While working their way through college, OJ and Carly started a concession business. Fairs. Powwows. Snow cones. Lemonade. Hot dogs. It wasn't glamorous. It was a start — and it was OJ's first experience building something of his own.
In 2002, he opened his first Club 24 Fitness location. Over the next two decades, he built and operated fitness businesses and learned firsthand what makes a facility work — and what doesn't.
20+ Years of Building. Operating. Leading. Learning What Makes People Come Back.
He learned what gets people through the door — and what makes them come back. What teams need. What operations require. What works. And what doesn't. Getting people through the door, creating an experience that brings them back, developing staff, building systems, creating culture, measuring what works, leading through change.
OJ has lived the challenges Native Fitness now helps organizations solve.
